What if you could leverage data to target consumers across the entire sales funnel to be as efficient as possible across tiers? Discover how a foreign auto manufacturer successfully leveraged NBC Universal’s Audience Studio to optimize their Tier 1 upfront investment and then worked with Comcast Spotlight using that same data to support their Tier 2 spot investments. Key Takeaway: In this session,NBC Universal and Comcast Spotlight will delve into insights on planning, optimizing and measuring ROI across tiers and you will learn how data will continue to serve as the link between programmer and distributor to strategically support the automotive industry across their two largest tiers of business.