PERFORMANCE-ORIENTED MEDIA: Connected Media: The Data-Driven Revolution
Media is changing, driven by the growing number of connected devices, the increasing connectedness and changing habits of consumers, and the sheer volume of data being generated by it all. The real-time access to this data is allowing marketers to be far more sophisticated and active in how they assess and manage the performance of their media investments.
- Eric Brown, President, LotLinx, Inc.
- Gary Tucker, Chief Executive Officer, Zubie
- Paul Nygaard, Senior Vice President, Marketing, Larry H Miller Automotive Operations
- Troy McLean, SVP, Sr. Partner, Motormindz, Inc.
- Marti Eulberg, Director, Brand Management, Sonic Automotive & EchoPark Automotive
- Derrick Hatami, EVP, Sales and Marketing, Volkswagen of America, Inc.