The automotive retail experience hasn’t always met the expectations of modern consumers where speed, transparency and technology have improved the customer experience in nearly every other industry. Dean Evans, CMO of Hyundai Motor America, will talk about how digital transformation is leading Hyundai and its entire dealer body to modernize the car buying experience. Dean will review the data and insights that led Hyundai to make this significant shift and how collaboration with its progressive dealer body is making it a reality.