Hey Siri, Where's My Closest Car Dealer?

According to Comscore, 50% of all search will be voice-based by 2020, meaning that as car buyers conduct searches on devices like Google Assistant and Siri, they'll receive one direct, intelligent answer. In this session, automotive marketers will learn tips and skills for increasing dealer showroom traffic, service, and parts sales, as well as customer engagement and satisfaction by understanding this shift in consumer search behavior and the rise of AI and intelligent search devices.