Improving the Customer Experience - From Digitalization to Personalization - Across the Dealership

Customer preferences are changing. They value time and personalized experiences; some, even more than they value money. The retail automotive industry is being challenged to step up to those expectations with innovative offerings that excite consumers and inspire loyalty. In this session, we will explore how stakeholders across the retail automotive spectrum - from OEMs to dealer groups to ecosystem partners - are redefining this brave new world with customer-centric, digital and data-driven approaches.