Where the Rubber Meets the Road - Auto Marketing's New Reality

A new reality in automotive advertising is finally here—and it’s increasingly omnichannel, personalized and adaptive to changes in car buying behavior. See Nielsen’s SVP, Ameneh Atai and senior executives from Westwood One and Honda discuss how auto OEMs can transform their approach to data, media and measurement. Learn how to bring precision marketing to life across screens and prove your marketing impact by measuring actual dealership foot traffic. Attendees will get a first look at the findings of the first-ever Nielsen Auto Cloud Report 2018, which provides deep insight into advertising’s impact on the car buying path-to-purchase.