Hearing a Feeling: Inside Land Rover's "Scoring the Drive"

How does a brand like Land Rover bring to life the complex and distinct qualities of its flagship vehicle, the Range Rover? It invites the Oscar-winning composer Hans Zimmer to take a drive on the storied Angeles Crest Highway and score his experience, capturing the emotion, power, and tranquility the vehicle delivers. Meet the team behind the campaign, from The Atlantic, and hear how the program came to life.