CROSS-CHANNEL MARKETING: Hop In: Cross-Screen Addressable Advertising Is Here

It's becoming more and more evident that addressable advertising is a must-do for automotive brands. On this panel, industry experts explain why addressable TV and cross-screen advertising should be a part of every media plan. Spoiler alert: because it works.

• Jason Brown, VP, Head of National Sales, AT&T AdWorks
• Thomas Choi, Chief Product Officer, Media, RPA
• John McBride, Vice President, Media and Digital Solutions, Automotive, IHS Markit
• Ben Gogley, VP, Hyundai Media Planning, Innocean
• Michael Piner, SVP, Strategic Investment, Magna