Please stop creating VR just for the sake of creating it. Immersive video production techniques are often an expensive distraction from brand storytelling. This session will provide a guide for leaders in automotive marketing to better decide when a message can be effectively carried through this medium, or when you should stick with other storytelling devices, such as linear video. VR creators from brand marketing (Honda), production (Psyop) and technology (Oculus) perspectives will debate when a project can benefit from immersive video production techniques, the future of our industry’s use of VR and the challenges and opportunities presented by the very new VR distribution infrastructure.