Google's Insights into Today's Auto Shopper: Strategies to Assist Customers Wherever They Are in the Journey

This session will highlight Google's latest customer path-to-purchase research (first available in October), and provide OEMs, Auto Groups and Dealers with insights into their customers' behavior at every point in the shopping journey. This session will also include case studies and best practices from auto brands that have used data in simple ways to drive significant impact on their bottom line.