SOCIAL MEDIA: Social Saturation or Social Salvation? How to Make Social Media Work For You
In this panel, we’ll take on hotly contested (and sometimes controversial) topics surrounding social media, focusing on the question: Ten years in, can the sales attribution be found? And, after investing in many platforms and approaches that are no longer around, or can’t be valued, is it worth it?
- Mark Brown, EVP, Managing Partner, Chief Strategy Officer, Canvas Worldwide
- Erich Marx, Director of Marketing Strategy & Content, Nissan North America
- Jack Kelly, National Integrated Media Manager, Subaru of America
- Megan Neal, Vice President, Social Media, TEN: A Discovery Communications Company
- Jim Helberg, EVP, Chief Media Officer, RPA