ADVANCED TV AUDIENCE BUYING: OpenAP and the Promise of Advanced TV Advertising

The demand for targeting custom audiences within the premium context of television has been growing steadily over the past few years. But unlike traditional TV buying, which trades on a common currency and agreed upon audience standards, advanced TV currency and targets have meant something different at each media company, a fact that has impeded its growth and adoption. In an effort to advance the practice of TV audience buying, meet growing client demand for precision and improved ROI in television, and provide a viable, brand-safe alternative to big digital, three strange bedfellows united in development of a solution: OpenAP. Founded by Viacom, Turner and FOX, OpenAP is the industry's first-ever open platform for cross-publisher audience buying that will allow for data flexibility united around a common set of data quality standards and target definitions. Join us less than a month after OpenAP’s official launch for the insider view of its early days, how competitors are making it work in a compliant way, and how FOX AIM, the linear optimization solution that underpins FOX’s Open AP participation, is improving the performance of automotive client buys.