Understanding Consumer Adoption of Advanced Automotive Technology
Automakers increasingly are advertising to raise awareness and create interest in new advanced driver assistance technologies, but are consumers: really using the features; are they satisfied with them; and do they impact brand loyalty and customer advocacy?
- Greg Bohl, Vice President of Artificial Intelligence, HARMAN Connected Services
- Doug Betts, Senior Vice President and General Manager of Global Automotive Operations, J.D. Power
- David Sargent, Vice President, Global Automotive, J.D. Power