LOYALTY & ADVOCACY: Twentieth Television

The perception of your brand and the experience you give customers will drive loyalty. Advocacy will come through cultivating excitement and passion about the products or services a company provides. As brand loyalty becomes more tenuous, this session offers you the chance to hear from three disparate brands—Ritz-Carlton, 20th Television and Honda—that believe a commitment to building and maintaining brand loyalty helps them achieve both short-term and long-term goals.