Wait, wasn’t inbound supposed to be the best thing for marketing? Or was it social media marketing? No, no, it was definitely marketing automation. You know what? It’s definitely Account-Based Marketing. I’m not sure about you, but I’m pretty skeptical of marketers telling other marketers that there’s a new marketing method and it’s the best thing since word-of-mouth (our equivalent of sliced bread). That being said, as a self-proclaimed early adopter, I had to find out: Is Account-Based Marketing the next best thing or is it just a remix of something we’ve done in the past. Join Sangram Vajre, Co-Founder & CMO of Terminus, author of Account-Based Marketing For Dummies and founder of #FlipMyFunnel to learn about the pros, cons, pitfalls and, of course, the new acronyms that go into making a successful account-based marketing campaign. Key Takeaways: 1. Which scenarios would ABM work best for you 2. How much message customization you really need for your ICPs 3. Marketing and Sales alignment: how much is sufficient. 4. What’s the minimum amount of software you need to get started? 5. What ABM really is and how we got here.