The current state of the automotive industry sales cycle resembles the Salar de Uyuni – the world’s flattest place, roughly the size of Connecticut. This recent sales plateau comes after reaching a new-vehicle all-time record sales year in 2016 that accounted for 14.02 million retail sales, according to the Power Information Network® (PIN) from J.D. Power. Unfortunately, the plateau looks like it’s here to stay … for now. Dealers’ lots are flush with inventory carrying hefty incentives, while dealers today face greater competition and shrinking margins. At the same time, consumers are living an always-connected lifestyle where, using a finger tap or voice command on a smartphone instantly delivers information to them. This contrast is forcing automotive marketers to rethink how they engage and build relationships with customers. With the 2018 sales cycle forecast not looking much better than recent years, the AMR was designed with the intention to give you tools you can leverage in order to succeed in this environment. Over the course of the event, you will learn from inside and out of the auto industry on how Brand Power, Customer Experience and Loyalty & Advocacy will drive your success.