PROGRAMMATIC ADVERTISING: How Mazda Jump-Started its Strategy with a Unified Programmatic Approach
In this session, Mazda, Garage Team Mazda and The Trade Desk explain how programmatic transformed Mazda’s digital advertising strategy, allowing them to align their message closely to the customer journey.
- Stacy Bohrer, RVP, Business Development, The Trade Desk
- Edgar Rodriguez, Chief Media Technologist, Garage Team Mazda
- Michael Garant, Program Manager, Data Management Platform, Mazda