BRAND POWER: Amazon Media Group

Building brand power – perception, familiarity, loyalty and advocacy – is a crucial step in turning shoppers into buyers. Brand power begins with giving consumers a reason to have a positive emotional connection with your company. Brands that clearly deliver on their promise at every touchpoint of the customer journey are able to capture market share from competitors. This is no easy feat in today’s growing digital environment. Consumers are able to interact with brands in a plethora of places and ways, as well as see what others have experienced. To kick off the AMR we are excited to introduce experts from some of today’s most recognizable brands: Amazon, Ford Motor Co. and MGM. They will discuss how the perception consumers have of your company can confirm your credibility, connect prospects emotionally with your products and motivate buyers to buy.