CUSTOMER EXPERIENCE: Mercedes-Benz USA

Successful companies have created a customer service “edge factor” by paying extra attention to the entire customer ecosystem. Brands leading the way are experts at taking a total immersion approach to make customers feel valued. Digital channels are growing exponentially in importance and has a dramatic impact on a brand’s ability to amass market share. In this session you will hear how the NFL, Microsoft and Mercedes are leading the charge when it comes to immersing consumers within their brand. Take away tips on how these experts are using experiences to general awareness. We guarantee you will leave inspired.